Branded furniture
Used to be ‘not done’ for a while, lately we’re seeing an increase of branded items. In a lot of cases the furniture is only used in campaign rooms, and when given out, the items often change to regular pieces of furniture over time.
Branded furniture :: Childline / IDEA Agency
Non-profit, longlasting campaign in UK.
Branded furniture :: 7-11
7-11 has a longlasting campaign in US and Canadian hotels, over 2008-2009.
Branded furniture :: Calippo
Calippo has a longlasting campaign in Spanish hotel, started spring 2008, new items summer 2009.
Branded furniture :: Bubblejuice
Not a real brand, Sulake is using these items to show future advertisers what is possible within hotel. They probably link their potentual advertisers to the BubbleJuice page (available in English and Finnish, maybe more) to let them see the possibilities with their own eyes. April 2009 these showed up in a part of the ‘Mall’ called ‘Bubble Lounge’ in UK.
Branded furniture :: MTV European Music Awards
A global campaign, fall 2009. Repeated fall 2010.
